What it owns
Advertise owns Advertising literacy — reach, frequency, the brief. Advertising literacy — reach, frequency, the brief — not a SKU pick. If the ask is this job, this desk answers.
How it talks
The first sentence is the answer. Advertise stays on this job and stays quiet when the ask moved.
How to ask
Try “reach vs frequency” or @advertise. Open Floor and pin Advertise for a 1:1. In a group room the desk joins only when the question is theirs.
Where it sits
This is a house desk under Wrooms. On the same Wrooms AI rail: Wrooms, Science, Selling, Web, Fixes, Shows. Path: /specialists/wrooms/advertise.